Privacy policy

Last Updated: July 28, 2025

V Lash Beauty (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or shop at our online store, create an account, participate in our rewards program, or contact us for support.

By using our website or making a purchase, you agree to the practices described in this policy.

1. Information We Collect

We collect personal information to process your orders, provide customer support, and improve your shopping experience. This may include:

  • Name, email, phone number, billing and shipping addresses

  • Payment details (processed securely through Shopify – we do not store your credit card number)

  • Order history and preferences

  • Loyalty/reward points activity if you join our rewards program

  • Communications with us (e.g., emails, messages)

  • Device and browsing information (IP address, browser type, cookies)

2. How We Use Your Information

We use your information to:

  • Process and ship your orders

  • Provide customer support and account services

  • Manage loyalty points and rewards

  • Send order updates, promotions, and discounts (you can unsubscribe anytime)

  • Improve our website and shopping experience

  • Prevent fraud and maintain security

3. Sharing Your Information

We only share your information with:

  • Shopify – our e-commerce platform and payment processor

  • Shipping carriers – to deliver your order

  • Email/marketing services (e.g., BON Loyalty, Privy) – to send you promotions if you opt in

  • Legal authorities if required by law

We do not sell your personal information.

4. Cookies & Tracking

We use cookies to:

  • Keep items in your cart

  • Save your preferences

  • Show relevant promotions or loyalty rewards

You can disable cookies in your browser, but some site features may not work.

5. Loyalty & Rewards Program

If you join our V Lash Rewards Program, we will store your points balance, redemption history, and related account activity to provide you with rewards.

6. Your Rights

Depending on your location, you may have rights to:

  • Request a copy of your personal information

  • Request corrections or deletion of your data

  • Opt out of marketing emails at any time

To make a request, email us at vlashbeauty@gmail.com.

7. Security & Retention

We use industry-standard security to protect your data. We retain order and account information as long as required by law or for legitimate business needs.

8. Contact Us

For any privacy questions or requests:
📧 vlashbeauty@gmail.com
📍 14767 Memorial Drive, Houston, TX 77079, USA.